FACTORS THAT INFLUENCE CONSUMERS PREFERENCE OF DETERGENT
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The aim of this study was to examine the factors that influence consumer preference of detergents in Enugu. The study specifically sought to answer research questions related to the influence of social and cultural, psychological/personal class, demographic and economic factors on consumer preference of detergents. The study employed a Descriptive design. A total of 70 questionnaires were distributed to the respondents. However, only 57 (81.4%) respondents participated in this study. These participants were selected using purposive sampling methods to ensure participants meet the criteria for the study. Data were collected using mainly questionnaires and interviews but also methods of observation and documentary reviews were used to supplement collected data as required. Theories and literatures relating to consumers’ preference were reviewed and summarized and used to develop a conceptual framework, the questionnaire and interviews for studying consumers' preference of detergents on supermarkets. The findings of this study did not show wide variations to studies conducted in other places and literatures. The majority of respondents agreed that social cultural factors, psychological/personal class factors, demographic factors and economic factors influence consumers preference of detergents on supermarkets. The study recommends attention should put on social cultural, psychological/personal, demographic and economic factors while developing, pricing, distributing and communicating products.
Related Project Materials
THE INFLUENCE OF ENVIRONMENT AND HEREDITY ON HEALTH STATUS OF PRIMARY SCHOOL PUPILS IN NIGERIA
Background of the study
The Nigerian government considers primary school education as being critical for a smooth transi...
INVESTIGATING INEC AND CHALLENGES OF MONITORING POLITICAL PARTY CAMPAIGN FINANCING IN NIGERIA (A CASE STUDY OF 2015 GENERAL ELECTION)
BACKGROUND OF THE STUDY
Political parties are critical to the political process in modern cultures. In...
THE IMPACT OF TREASURY SINGLE ACCOUNT PROFITABILITY OF COMMERCIAL BANK IN NIGERIA, (CASE STUDY OF UBA PLC)
Background Of The Study
The Treasury single account is a banking arrangement that was put into place in...
COMBINED EXPERIMENTAL AND MODELING STUDIES REVEAL NEW MECHANISMS IN T CELL ANTIGEN RECOGNITION
SUMMARY
T cells of the immune system recognize small antigen peptide fragments loaded onto Major Histocompatibility Complex (MHC) molecul...
THE EFFECT OF PROMOTION ON CONSUMER PURCHASE DECISION
Abstract
Sales promotion is among the important communications medium that has powerful effect on cons...
BUDGETING IN THE PRESENT NIGERIA ECONOMIC SYSTEM IN CROSS RIVER STATE UNIVERSITY OF TECHNOLOGY
BACKGROUND OF THE STUDY
Budget and Budgeting are concepts traceable to the Bible days, precisely the da...
ASSESSING THE BENEFITS OF EARLY CHILDHOOD CODING PROGRAMS ON COGNITIVE DEVELOPMENT
ABSTRACT: Assessing the benefits of early childhood coding programs...
THE EFFECT OF REGULATORY CHANGES ON GOVERNMENTAL ACCOUNTING STANDARDS
ABSTRACT: THE EFFECT OF REGULATORY CHANGES ON GOVERNMENTAL ACCOUNTING STANDARDS
This research examines the effect of regulatory changes o...
READERS PERCEPTION OF THE USE OF PHOTOGRAPH IN REENFORCEMENT OF NEWSPAPER MESSAGE
Abstract
Every newspaper house today uses pictures to either complement stories or stand to give news independent...
THE IMPACT OF ENVIRONMENTAL FACTORS ON FUND ACCOUNTING
Abstract: THE IMPACT OF ENVIRONMENTAL FACTORS ON FUND ACCOUNTING
This research aims to: (1) evaluate the influence of environmental facto...
